About Us
Our Story
- Sound Market Research is a full-service, independent market
research agency, dedicated to high-quality, low-cost services
for organizations and projects of all sizes. We specialize in serving brand, marketing and management consultancies of all kinds, large and small. Our super-low overhead supports competitive pricing and our completely flexible scale means clients only pay for the value they receive. - Veterans of the giant research factories and consulting firms, our group prides itself on working smart and fast, being nimble and delivering a client experience simply unattainable by larger firms. Consulting firms will appreciate our rich experience in working with consultants, our shared sense of urgency and our deep respect for the challenges of selling and delivering truly outstanding business strategy.
- Established in 2012, based in Parker, CO, about an hour south of Denver
- Designed to provide comprehensive, industry standard, qualitative and quantitative primary market research services
- Serving consulting firms, other companies and non-profits across a broad array of industries in North America and globally
- Founded and led by Will Gordon, 35+-year veteran of the market research industry with over 20 years of experience designing and conducting research while working for top-tier management consultancies (Mercer, Accenture, Prophet Brand Strategy, Kantar Insights), supporting the firm's partners and practices while selling and delivering research directly to our own clients.
- Extensive experience in both B2B and B2C marketing
- Leveraging an extensive global network of research panel companies, data collection agencies, advanced analytics and modeling experts and other specialists
- Vendor and design agnostic – the best tools to meet each client needs
Responsibilities to our clients
- Provide expert counsel on survey research throughout engagement
- Secure, brief and directly manage all vendor(s). Distribute all documents and files to vendors as needed, handle invoicing
- Provide daily project management support and progress reports
- Serve as single-point-of contact for client and a clearinghouse for all documents between vendor(s) and clients
- Apprise client in a timely manner of issues and concerns arising in the field that require client decisions
- Collect all output from vendor(s) and distribute to client as desired
- Provide counsel on sampling, instrument design and analysis as desired
- Additional value-added services available upon request (e.g., instrument design, analysis, reporting, presentation)
benefits to our clients
- Virtual company design assures that the most appropriate
resources are brought to bear on each client engagement. - Services provided by leading industry professionals and suppliers, always customized to client needs
- Extremely low overhead means very competitive and flexible pricing
- Willing to work in any capacity, from pure a la carte (e.g., data collection only) to full-service projects depending on client need
- No client ownership issues: happy to work completely in the shadows or in open collaboration
- Happy to take on projects of ANY size and duration
- NONE of the bureaucratic hassles of working with large research suppliers
About OUR FOUNDER
Will Gordon, Ph.D.
- Will has spent over 30 years using market research to harness the power of customer insight in support of strategic marketing initiatives, serving hundreds of clients both domestically and internationally.
- Equally adept at qualitative and quantitative research methods and the application of advanced analytic tools
- Extensive experience in both B2B and B2C markets
- Broad experience in dozens of industries; deep understanding of telecom & technology, healthcare and financial services
- 20 years doing research as part of major management consultancies (Oliver Wyman/Lippincott, Accenture, Prophet Brand Strategy, Kantar Insights) as well as 7 years working for global research agencies
- 13 years running his own business, serving a broad array of clients through a network of over 100 research partners
- Will holds a B.A. from the University of Vermont and a Ph.D. from the University of Denver.
Selected Examples of Past Projects
- Market sizing and profiling
- Attitudes and Usage
- Market segmentation
- Competitive assessment
- Brand driver analysis, brand positioning, brand equity measurement
- Pricing and feature optimization
- Buyer values and purchase process assessment
- New product concept testing
- Customer experience, satisfaction and loyalty assessment (NPS)
- Won-lost business analysis
- Logo, tagline and message development and testing