About Sound Market Research
Our Mission
Sound Market Research is a full-service,
independent market research agency, dedicated to high-quality, low-cost research services
for organizations and projects of all sizes.
We specialize in serving brand, marketing and management consultancies of all kinds, large and small. Our super-low overhead supports competitive pricing and our completely flexible scale means clients only pay for the value they receive.
Veterans of the giant research factories and consulting firms, our group prides itself on working smart and fast, being nimble and delivering a client experience simply unattainable by larger firms. Consulting firms will appreciate our rich experience in working with consultants, our shared sense of urgency and our deep respect for the challenges of selling and delivering truly outstanding business strategy.
About Us
- Established in 2012, based in Parker, CO, about an hour south of Denver
- Designed to provide comprehensive, industry standard, qualitative and quantitative primary market research services
- Serving consulting firms, other companies and non-profits across a broad array of industries in North America and globally
- Founded and led by Will Gordon, 35+-year veteran of the market research industry with over 20 years of experience as a management consultant (Oliver Wyman, Accenture, Prophet Brand Strategy, Kantar Insights)
- Extensive experience in both B2B and B2C marketing
- Leveraging an extensive global network of research panel companies, data collection agencies, advanced analytics and modeling experts and other specialists
- Vendor and design agnostic – the best tools to meet each client's unique needs
Hello
Sound Market Research - Your Partner in Market Research
We specialize in custom research services that help you make informed decisions while enjoying a sustainable competitive advantage over your competition.
Market Research Services
Qualitative Research Services
- Focus group design (live or digital), moderation, analysis
- Executive interviewing (live or telephone, recruiting only or full-service)
- IDIs, diads, triads
Quantitative Research Services
- All survey methods supported (web, IVR, Mobile, CATI, F2F, mail)
- Basic to advanced analytical support (tabs to H-B modeling)
- Domestic and international (100+ countries, 35+ languages)
- Full project management services available, a la carte or end-to-end
Brand Awareness Studies
Our brand awareness studies help you measure the effectiveness of your branding efforts and identify areas for improvement.
Product Development Research
Our product development research services help you identify customer needs and preferences, so you can develop products that meet their needs and increase sales.
Market Research Solutions for Sound Market Research
Benefits to Clients
- Virtual company design assures that the most appropriate
resources are brought to bear on each client engagement. - Services provided by leading industry professionals and suppliers, always customized to client needs
- Extremely low overhead means very competitive and flexible pricing
- Willing to work in any capacity, from pure a la carte (e.g., data collection only) to full-service projects depending on client need
- No client ownership issues: happy to work completely in the shadows or in open collaboration
- Happy to take on projects of ANY size and duration
- NONE of the bureaucratic hassles of working with large research suppliers
Our Responsibilities to our clients
- Provide expert counsel on survey research throughout
engagement - Secure, brief and directly manage all vendor(s). Distribute all documents and files to vendors as needed, handle invoicing
- Provide daily project management support and progress reports
- Serve as single-point-of contact for client and clearinghouse for all documents between vendor(s) and clients
- Apprise client in a timely manner of issues and concerns arising in the field that require client decisions
- Collect all output from vendor(s) and distribute to client as desired
- Provide counsel on sampling, instrument design and analysis as desired
- Additional value-added services available upon request (e.g., instrument design, analysis, reporting, presentation)